Innholdsmarkedsføring funker best når du har en god plan. Hvis du legger ut relevant og engasjerende innhold, så vil det gi trafikk og salg til din nettside. Men, har du ikke gjort dette riktig taper du tid og penger. Så, før du begynner med å produsere innhold, så gjør litt “research”. Her er noen punkter du kan gå igjennom.
1. LAG MÅL
Først og fremst må du vite hvorfor du lager innhold.
Trenger du salg?
Mer trafikk til siden?
Eller ønsker du innhold som gir mer tillit til din merkevare?
Når du har funnet ut av dette kan du sette dine mål.
2. Kjenn ditt publikum
Kjenne din egen målgruppe er kjempeviktig. F.eks er det en spesiel målgruppe du ønsker og nå? Da må du vite hva de liker og ikke liker. Du må også vite hva slags innhold de engasjerer seg i. Neste steg er og finne ut av hvem er den ideele kunden din. Del det opp i alder, kjønn og sted.
3. Hva gjør konkurrentene
Her må du undersøke, hvem konkurrenter har du når du bruker publikumet over. Når du ser på konkurrentene, noter hva slags innhold de lager og hva som ser ut til og fungere best. Finn også ut hvilke søkeord de bruker.
4. Complete Topic And Keyword Research
Once you know your objectives and understand your audience, the next step is to find out what your audience is searching for online. You will need to research the keywords that people are searching for on Google and other search engines. You can begin this process by investigating the search volume for the keywords that you believe are relevant. Your keyword research will likely yield some surprising results and give you new ideas for content.
5. Review Your Existing Content
You may also gain some valuable insights from the content that you have already published. So, investigate what types of posts have generated the most interest and which pages of your website currently receive the most traffic. Also, research what keywords have been used by people to find your site. The performance metrics of existing content will help you build up a picture of the type of content that interests your target audience the most.
6. Devise Your Strategy
The next step is to plan how you will use the information that your research uncovered. You will need to consider which platforms you will publish your content on and what methods you will use to promote your content. You will also need to think about the most appealing type of content for your target audience. For example, would your audience be suited to white papers and blog posts, or would videos and infographics be more appropriate? In most cases, a mixture of many different media options will be the best approach.
7. Plan Your Resources
Your content marketing research will no doubt give you plenty of ideas. But now, you must also look at what you can realistically achieve with the resources you have. You will need to decide whether you will produce your content in-house or if you are going to outsource content creation. You will also need to appoint someone to manage your content marketing campaign, and someone will need to respond to the comments and questions that your content gets. Content marketing can be time-consuming, so you need to be realistic about how much time you can devote to your campaign.
8. Plan Your Content Production Schedule
Now you need to bring all your ideas together in a content publishing schedule. The schedule should contain a calendar of publication dates and the personnel assigned to create each piece of content. A publishing calendar will help you publish content regularly, which is a must in content marketing.
9. Create, Publish And Promote Your Content
Each piece of content that you publish should be created with your objectives in mind. And remember to make use of the keywords that you discovered in your research. Most crucially, keep the quality of your content high. Don’t rush creating content merely to meet the deadline on your content publishing calendar. Once your content is published, you will also need to promote it. So, share your posts on your social media accounts, and send the content to anyone you think might be interested in the piece.
10. Monitor And Refine
The final step in your content marketing plan is to monitor the success of your campaign, and, based on what has been successful, refine your strategy as appropriate. Your content marketing strategy will evolve. So, you must be flexible in your approach to your content creation.
Conclusion
As you can see from the 10-step plan above, developing a content marketing plan is a cycle rather than a one-off task. You will learn more about your audience and the content that works as you make progress, and you will need to refine your plan frequently. However, the above tips should help you get started on creating a content marketing plan.
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